Watch and sport, a winning combination
Historically, the watch was associated with the greatest sporting achievements. Beyond the simple timing of events, brands strive to forge genuine partnerships with the most reputable and especially the most iconic events in technological excellence.
The scene takes it a few years ago in Argentina, Buenos Aires: Jean-Claude Biver, CEO of Hublot, came to announce the signing of a partnership agreement between the mark and the polo tournament in Gstaad. But also with the European Football Championship! Known for his stunts, how Jean-Claude Biver would justify this dual commitment to both activities as diverse as polo and football? One, ultraconfidentiel sport for some wealthy enthusiasts and large absent from TV broadcasts (at least in France); the other sports universal mass. "Very simply, he replied by taking a paper and a pen. Look, I draw a pyramid representing all consumers. I note the word "polo" at the top. This is the elite.On the base of the pyramid, I write "football". It is ground. In the middle, I write "veil". Here, as well, I am visible and present to all customer segments. "Everything was said!
At the beginning of 2013, the big deal was made by Rolex, official timekeeper of Formula 1. Already present in endurance throughout the 24 Hours of Le Mans and Daytona, the Swiss brand further expands its visibility in motorsport . Why? "Rolex is, from 2013 and for many years a leading Formula 1 partners as Official Timekeeper and Official Watch. It strengthens its commitment in the field of motor racing and support at the highest level in universal sports "answers-on in Geneva. Bernie Ecclestone, the great financier of F1, believes his side "there is no doubt that Rolex is the partner of choice for world class sport like F1.The prestige of the brand, the excellence of its watches and its involvement long and passionate motorsport bring real credibility. This partnership has been long awaited by many people who are interested in F1. Rolex has huge sporting heritage and therefore F1 is ideal for the brand. "
In the expression "priceless sporting heritage", no doubt Bernie Ecclestone was he referring to the pioneering side of Rolex for sports sponsorship, the brand has long since relied on patronage and sponsorship in such varied activities as tennis, golf, sailing and motor sports. The two new partners thus form the arrival of Rolex in Formula 1 as the logical result of a long love story between watchmaking and motor sports, as Gian Riccardo Marini said, CEO of Rolex " Rolex and F1 embody the superlative engineering and the desire to push the boundaries of technology. "
The two worlds also seem to share so much in common that no important event is only held without a sponsorship partnership with a brand of watches. Impossible, for example, to ignore the main sponsor of the Le Mans Classic is Richard Mille. If the Chopard name is inseparable from the history of the Mille Miglia is however Hublot will accompany the Tour Auto. At the recent edition of the Monte Carlo disputed historical end January we saw the Berlinettes Alpine triumph in the colors of Tissot.
Because beyond the partnerships concluded directly between brands and the trials, top teams are also looking to build relationships with leading manufactures. This year, as we will see Hublot, again, appear alongside the Ferrari team. As for watches, the brand announced in late 2012, the signing of a partnership agreement with the Mercedes team, making the watch manufacturer the "Official Engineering Partner" of the team."This partnership with Mercedes AMG Petronas will allow us to share with a wider audience our passion for engineering of the highest level, our quest for ultimate perfection and peak performance," says Georges Kern, CEO of IWC Schaffhausen which speaks of a "win-win cooperation for both companies." He added: "we attach the same importance to craftsmanship and innovation, and we are guided by our pioneering spirit that is found in all that we do." Same satisfaction towards Nick Fry, CEO of Mercedes AMG Petronas, "It is a privilege for us to find a company sharing with us the same absolute perfection requirements. We strongly believe that collaboration with IWC Schaffhausen will be very beneficial for both companies. »
Another example is the Williams F1 Team will this season, the colors of Oris. Endurance, Audi won the Le Mans last summer under the banner Tag Heuer.If Blancpain is still present in 2013 with the trials of the Blancpain Endurance Series, other brands related to the automotive world as BRM does not deprive either to appear regularly (Cup Alpine Rally Paris, Trophy in Corsica Grand Prix de Paris, Appointment Ferrari, etc.). Parmigiani, meanwhile, is synonymous with Bugatti. As for Tudor is the brand Ducati she chose to link his name while becoming also "Timing Partner" of the World Endurance Championship under the aegis of the FIA (International Automobile Federation) . Motorsport forever, but in the backcountry, Saint-Honoré now supports the Rallye Aïcha des Gazelles, event contested in the desert and to female crews.
The watch sport chic
From the 30s, the idea came to watchmakers to create a watch for active men. Thus the concept of sport-chic watch is born: a deluxe room, mechanical and virile.
We are in 1926, Rolex has established itself as the leading actor of the adventure of the watch casual.The mark of the crown starts the Oyster, the first waterproof watch to water and dust, steel, equipped with a mechanical gauge. You can cross the Channel swim without asking problem, it is stamped one of the most prestigious names of the seraglio, his movement meets the specifications of fine watchmaking. What could be more luxurious for a piece made for men of action? The concept was born, recognized as to become the cornerstone of the development of modern wristwatch. The style must be universal and timeless, the chemistry between the form and function must be perfect.
Thus we can now daring parallel with the famous America's Cup regatta, Rolex define as "defender" since 1926 protecting his title against seven "challengers" who, over the years, entered the race watch casual, steel, automatic and simple, without additional functions to the hours, minutes, seconds and date.
Rolex since 1926
In 1926 Rolex Oyster presents the first sports watch, since the story is waterproof and dustproof. Among the ten of the current range Oyster model families at Rolex Explorer I is sport-chic watch par excellence. Heir to the first Oyster in 1926, launched in 1953 while team a victorious expedition party to the conquest of Everest, its black dial is easy to read with its indexes, luminescent numerals and hands. Its ergonomic enclosure is comfortable even during exercise. Manufactured in steel 904 L, 39 mm in diameter, it loses none of this modern elegance. Reissued in 2010 under the reference 214270, Explorer I provides an Oyster case 39 mm steel 904 L with a smooth and steady rest. Water resistant to 100 meters, it is animated by the automatic caliber 3132. The dial is just as readable and equally comfortable and adorned bracelet for adventure.
Omega since 1948
Omega Seamaster appears in early 1948.Icon shows both marine and sport of the house, she will never leave his catalog. Versions succeed, success is with go, even the famous James Bond wears one. It was in 2002 that the line Seamaster Aqua Terra born. A piece of every situation, steel, driven by a self-winding caliber Omega Co-Axial 8500.
TAG Heuer since 1964
Jack Heuer dream of a pilot's watch, he thinks of a large dial, readable, a waterproof case and resistant. In 1964 was presented the manual winding chronograph named Carrera, a name borrowed from the Carrera Pan America. The drivers are adopting and evolving. Latest collection, the Heritage line with a chronograph version and another, automatic, animated caliber 6.
Audemars Piguet since 1972
In 1972, Audemars Piguet launched the Royal Oak. With an ultra-thin automatic caliber, the camera body 39 mm diameter steel. It displays a revolutionary design in particular through its octagonal bezel. On the occasion of the celebration of its 40thanniversary, Audemars Piguet presented a new collection of Royal Oak with a downward perfect, the Royal Oak 41mm Auto.
Patek Philippe since 1976
Patek Philippe presents its new face, dynamic and elegant, this is the Nautilus. Its case or round or square, is pioneering the point of being always trend today. The proof with this new Nautilus launched in 2012 under the reference 5711. It has a steel 40 mm diameter case with smooth bezel and matte. Waterproof, it is animated automatic caliber 324 S C.
Vacheron Constantin since 1996
Vacheron Constantin presented its first watch in stainless steel for "travelers also qu'entreprenants assets" in 1932. But it is undoubtedly Overseas, launched on the eve of 2000, which imposes the house in competitions sport- chic. In 2004, the Overseas eight years old and hosts a novelty, reference 47040. It has a 42 mm diameter steel with a notched bezel and polished on satin background.Water resistant to 100 meters, it is animated by the automatic caliber 1226. Its metal dial with Arabic numerals and is guilloche.
Panerai since 1998
Italian military watches between 1938 and 1949, Panerai had to have all the attributes of the sports watch. Their functionality is optimal, readable and luminescent dial, resistant handles fixed to the casing, crown protection, waterproofing. Bought in 1997 by the Richemont Group launches its first Panerai watches on the market in 1998 with the Luminor 1950 Marina in the reference PAM00328. Its cushion-shaped 44mm diameter seems indestructible, enriched with a smooth bezel, brushed steel, water resistant to 300 meters, it houses the P. 9000 automatic caliber.
Bulgari, since 2012
Owner of the brand Gérald Genta, Bulgari had the good idea to use a drawing of the undisputed master of sport-chic: Gérald Genta "himself". So this is the Octo line he had created the new Octo was born.The working relifting was very sharp, the case (a square in the circle) always much character but has been redesigned to match the style of the day. A complex box construction, 41.5 diameter, steel, perfect readability through a gorgeous black and polished lacquered dial, automatic caliber, the BVL 193, signed Vaucher, a resistance to 100 meters ... The Octo has it all and joined the "standards" of the watch casual. A single criticism, the absence of a metal band ...
The watch sport chic is not a cheap watch.
It is a true Swiss luxury watch-winding automatic movement for men or women to aesthetics and good taste of course.
The perfect stylish sports watch can have as the main material of steel but also 18K Rose Gold or ceramics to give it a real distinctive design!
"Associated sport, extreme performance and escape, they are the subject of a craze that has accelerated over the past two to three years," says the specialist. Today each brand Bell & Ross Omega through Hublot, Chanel, Jaeger-LeCoultre, Porsche Design or Hermes, offers one or more models. What disorienting the prospective buyer bad marks ...
The term "diving" meets an ISO standard. To get it, the watch must pass a battery of tests, including seal over a floor of a hundred meters deep. Do not mess with security, it is for the diver a matter of life or death. Another point: there is no need to look for a rectangular diving watch because this form does not ensure an absolute seal. Moreover, it is much more difficult to obtain in an automatic mechanical watch than a quartz watch. So this is the first that is most remarkable in terms of achievement.
Purists swear by historical patterns and hyperrésistants designed originally for the military. II there is the Radiomir developed by Officine Panerai in 1936 for Italian submariners, still recognizable by its cushion-shaped case, which reaches 50 mm. There is also the Blancpain Fifty Fathoms watch dating from 1953 and the latest version has just been presented in the largest aquarium in the world in Dubai. As for the Rolex Submariner, also launched in 1953, it was worn by James Bond and was the subject of a rich encyclopedia of some 800 illustrations. Myths.
Junkies technical prefer specimens associated with sealing records. They have a special attachment for the Omega Sea Master this watch which originally was supposed to go down to 200 meters and which ultimately will reach 300 meters without difficulty. Or for BR02 Bell & Ross plunging to 1,000 meters. Their favorite shows is the Hublot Oceanographic 4000:in the field of mechanical self-winding watches it is better, it descends to 4000 meters. But realistically, these watches will never know the abyss. "They go far beyond the physical capabilities of divers and more, are now equipped with ultra-sophisticated computers," said Pierre Gisclard thewatchobserver.com website creator. Just like the 4x 4 who will never go into the wilderness.
For fashion fans, there are not that technical. They prefer the look and choose preferably one diving whose recognition codes have been shifted and twisted. They are followers of Hermes Clipper with his orange rubber strap. They also plébiscitent the Chiffre Rouge Dior and Louis Vuitton Tambour for their graphic dial arty, very contemporary. And they love the Chanel J12 Marine watch a real dive, but brilliant ceramics. This "dressed" aspect allows to wear in town or in the evening tuxedo. Who would even the idea of using it to calculate its decompression in wetsuit?That is what upset the watchmaking codes, such as those of fashion.