Founded in Saint-Imier in 1860 by Edouard Heuer, TAG Heuer has marked the history of watchmaking, especially in the field of chronographs and precision. TAG Heuer has taken advantage of its active engagement in the world of sports to create watches and timekeeping instruments among the most accurate in the world and has become a leader in measuring the high precision. This desire to aim ever higher is also illustrated by its numerous partnerships which include the triple gold ball football player Cristiano Ronaldo, the top model Cara Delevingne, the WTA tennis champion Maria Sharapova, international Formula 1 champions Jenson Button and Fernando Alonso, the World Rally champion Sébastien Ogier and the team Nissan Nismo for Le Mans 24 Hours. The technical expertise of the brand was set early in the service of mastery of time with extreme precision. The longstanding partnerships with woven motorsport and high performance athletes echo teamwork, courage and taste for challenge.These leitmotifs grow TAG Heuer to always go beyond the traditions of the watch industry. The brand identity is closely linked to anti-conformism promoted by its founder. Its slogan "Do not crack under pressure" is more than a simple assertion: it is a state of mind! Restart this message is a return to basics, to where it all began, to track the progress made since the story of constant reinvention.
The famous Swiss watchmaker TAG Heuer, owned by LVMH, is known for its sports watches such as Monaco (including 12 gauge called Steeve McQueen), the Carrera including the 1887 release with a manufacture caliber, the but the Grand Carrera Link models, Formula 1 and SLR.
With its new Calibre 1887 and first produced entirely by him, Tag Heuer has become a factory of Haute Horlogerie.
Founded in Saint-Imier in 1860, Heuer House - became in 1985 the company TAG Heuer - was illustrated at the outset in the art of high fly timing by introducing into its timepieces some of the technological innovations more fundamental. History of a century and a half precision ... Lorsqu'Edouard Heuer founded his watch-making workshop in Saint-Imier, a small village in the heart of the Swiss Jura, it aims to revolutionize the business by offering various innovations for to facilitate reading or transcription of the measure of time. Installed in Biel in 1869, this entrepreneur urging that it is time for him to embark on an even marginal sector ie: making chronographs. The idea is original or brilliant because industrial companies, armies, but also the first sports are looking for this type of instrument. With these tools for measuring time, the manufacturer manages to stand out from the competition and to win in a sector where the formidable competitors -then American watch manufacturers of suisses- entities are very low.To achieve this, it reacts by introducing innovations at all levels: from design to technology through manufacturing. The gamble paid off on the accuracy of Edouard Heuer The betting specialize in the manufacture of timing instruments wins because during the time that he developed his first chronographs, the world hears compete industrially as a sportsman. So it is no coincidence that the year when Edouard Heuer filed a patent for his oscillating pinion for improving the functions of a chronograph, Pierre de Coubertin began a campaign to promote sport at school (Committee International Olympic 23 June 1894). With this invention, the House TAG Heuer is quickly becoming 'the' standard for chronographs and timing instruments, particularly in the sporting field. The power and the advance of this company over the competition in terms of manufacturing chronographs can not escape the jury of the Universal Exhibition of 1889, which awarded him for his inventions a silver medal.This recognition marks the beginning of a long quest for accuracy, the outcome of which is rooted in developments which today can enjoy lovers of fine timepieces. But these are probably Jules-Edouard and Charles-Auguste Heuer who, succeeding their father, are realizing the huge market taking in sport, activity then rapidly. Thus, patented in 1911, the "Time of Trip" is the first dashboard chronograph to be carried on board the first car and the first airplanes. This reliable and precise instrument and will equip some of the first civilian airlift gear: the famous Zeppelin. In pursuit of the infinitesimal One might think the first ages of sports timekeeping marked by some crafts. This is undoubtedly true, but soon juries seized the entire international range of sports and measured the importance of impartiality as to the accuracy of measurements.At a time when imperialism and exacerbated nationalism amounts were to plunge humanity into the chaos of World War accurate timekeeping between people from different countries proved imperative. In response to this request for clarification as TAG Heuer created in 1916, the "Mikrograph" then the "Microsplit", the "Semikrograph" and "Semicrosplit". These mechanical devices are the first in the world to be able to display their dial a time measurement to 1 / 100th of a second for the first and 1 / 50th of a second for the latter. These revolutionary instruments whose balance oscillates at 360,000 beats per hour for the former and 180,000 vibrations per hour for others, helping to revolutionize the world in which they operate. It is these fascinating tools that make choosing TAG Heuer chronographs as Official Supplier for the Olympic Games in Antwerp in 1920, those of Paris in 1924 and Amsterdam in 1928.Then, the strength of this expertise, the company stopwatch alpine ski runs (1928) and specializes in the time records speed sports such as downhill skiing (1930) and bobsleigh. In the 30s and its momentum, TAG Heuer turns to the timing of motor sports by launching the "Autavia" (1933) and Water Sports subtler instruments whose "maréographe" will be the cornerstone of the collection in the course of the 50s Still quest for performance This is probably at the dawn of the 60s lies the great turning point of the company TAG Heuer. On February 20, 1962, US astronaut John Glenn wins aboard Mercury-Atlas 6 "Friendship 7" a Heuer stopwatch. But it is undoubtedly the presence of Jack Heuer -the son of Charles-Edouard Heuer- which, installed in the United States after having founded a new branch based in New York, most effectively contributes to propel the brand into the world of sports.While he participates in timings of "12 Hours of Sebring", he becomes aware of the value of creating a chronograph inspired by the mythology of auto racing, including one that left the most memories to those who had participated : the "Carrera Panamericana Mexico" 50s Always in search of success, the brand has in 1965 his first precise electronic timer to 1 / 100th of a second and illustrated in 1967 by becoming the official supplier of chronographs for the team Intrepid, the yacht that wins "America's Cup" in 1967. Recognizing the potential impact of the presence of the brand alongside the sport, Jack Heuer gets Jo Siffert, the Swiss driver, it becomes the first ambassador of TAG Heuer on circuits and contributes to the development of Monaco chronograph, a character piece became a watchmaking legend wrist of Steve McQueen in the movie "Le Mans" in 1971. The following year, Enzo Ferrari asked Clay Regazzoni, Swiss driver won the Gand Prix of Italy, to find reliable timekeeping instruments for timing the 24 Hours of Le Mans.This is obviously TAG Heuer to that driver turns. It must be said that the brand then has the ultimate weapon with the "Centigraph Le Mans", an instrument capable of measuring and print time on the precision of 1 / 1000th of a second. There followed nine years (1971-1979) a partnership where TAG Heuer is the Official Timekeeper of Scuderia Ferrari. It was during this partnership that the brand creates the Chronosplit (1975), an analog and digital instrument capable of measuring time to 1 / 10th of a second. In the 80's, TAG Heuer is illustrated by associating his name with that of Mike Birch aboard his "Formula Tag", the first catamaran Kevlar history. Then, in 1985, the brand binds to McLaren, forming what is now the longest partnership in the history of Formula 1 between a watchmaker and an automaker. The name of TAG Heuer is then connected to names as prestigious as Alain Prost, Ayrton Senna and Mika Hakkinen. In 1991, the brand is already very involved in the world of racing becomes Official Timekeeper of the Indianapolis circuit before becoming simply the following year (1992) the World Championship Formula 1.It is at this point a kind of consecration and the brand excels by offering ever new technological developments to guarantee clarification unmatched in the art of timing. This partnership was born iconic models like the Link replacement set of the iconic S / el series (1987), but also the "Micrograph F1" or "Microtimer" presented in 2003, a year before becoming TAG Heuer the Official Timekeeper of the "IndyCar" (IRL) and the legendary "Indy 500" trials that require precision timekeeping 1/10 000th of a second - feat that only TAG Heuer could achieve. Today TAG Heuer is a worldwide brand involved in all the universe and its image is supported by ambassadors and world-known ambassadors for their charisma. Fascinated by the vanguard, she can move forward by offering contemporary instruments to subtly lines inherited from the past, and other avant-garde as the "Monaco V4" or the "Carrera Pendulum Concept".Between these two worlds made of renewed challenges in everyday life, a whole collection of timepieces is the delight of enthusiasts eager ie measure their performance with gifted aesthetic instruments of unparalleled accuracy. Tag Heuer: Monaco, the magic square Since its film appearance wrist of Steve McQueen in the cult film "Le Mans", the chronograph Monaco has left its mark on an entire era and changing the face of Swiss luxury ie. Designed for as a pioneering instrument in its time, the Monaco lap owes its existence to the fact that a company specialized in the manufacture of watch cases convinced the sign of the interest of a steel body structure to shape and waterproof. Nothing comparable existed before and the idea of equipping the instrument automatic 11 gauge for the year of its release, helped to strengthen the company's brand image. After months of research and development, the chronograph was launched March 3, 1969 simultaneously in Geneva and New York.Atypical by its massive drawing its electric blue dial and bright red second hand, the "Monaco" has impacted the world ie. The impressive timepiece enjoyed a square curved glass which reinforced his manly appearance and at the same time broke the codes of traditional ie. First square shows sporty character of the story, she laid the groundwork for the future. On the wrist of Steve McQueen on the set of "Le Mans" Lee H Katzin in 1970, its silhouette has acquired an aura related to the automotive universe and all in all, there is a saga of the "Monaco". This year, one of its launch, a friend of Jack Heuer working as props to Hollywood studios called one morning to ask him to provide urgently a lot of watches and timing instruments for filming a film which he will be in charge in France on the Le Mans circuit ... Jack Heuer profiler feeling a good deal in his package introduced different models of the time and all the necessary equipment for measuring short times.On site for test tips, Steve McQueen friend Jo Siffert, the famous Swiss pilot and the first to have been sponsored in 1969 by Heuer, chooses the "Monaco" among the proposed models. Recognizable, often copied but never equaled, the chronograph "McQueen Monaco" (Model 1133B) is a quasi character and gains a cult object size in minutes of a race filmed with such mastery, the film landmark. Today, thanks to the charisma of the actor, the graphics power of the model and the emotional tension that the filmmaker has managed to make its way to film the race, the "Monaco", clearly visible in many plans- sequences, is one of the most coveted watches in the international market for used parts. Rare in its original version, she had seen his career interrupted by the early quartz crisis.To revitalize the collections by adding icons, management of TAG Heuer has capitalized on the power of the square case of the "Monaco", the sleek structure so perfectly embodied the innovative aesthetics of the company, this very late 90 years after the launch of the Carrera lap in the Vintage series, the brand has reissued in 1998 the clock Monaco limited edition of 5000 copies. Original and emotional, that first version was a commercial success, particularly among young professionals, at a time when the fashion of the "seventies" was the headline of journals in interior decoration. Sold by motivated sellers, this reference has quickly created a lack of effect with the public, which was not in the windows so atypical profile. TAG Heuer also she revived in 2003 a production of this flagship model. The new version was completely redesigned and this time with a steel bracelet with seven rows of square links, recalling the bold geometry of the housing.This well-born model has been delighting fans of the 70s, occupations related to graphics and authentic lovers collection of sports cars. An expanded family Before the graphical and technical potential offered by the form of this legendary case, TAG Heuer has developed new concepts s on the square base. The first to pay the watch in chronic Jura mountains was the "Monaco Sixty Nine Concept Watch". Developed and developed in-house by a group of young designers who, for some, eventually create their own brand, this mechanical reflection was presented at the Baselworld 2003 and well received. Star Baselworld 2003, the "Monaco Sixty Nine Concept Watch" TAG Heuer has been touted as the first watch with a mechanical Swiss chronograph to 1 / 1000th of a second. It was to feature a reversible case hinged on his stretcher.On the one hand, an analog read dial with needles driven by a mechanical wound caliber type manual ETA 7000, on the other a dialer controlled by a quartz caliber improved by TAG Heuer read for timed periods at the precision of 1 / 1000th of a second. Absolutely unique, "Sixty Nine," which was seen in the movie "The Island", is now considered a bold piece combining tradition and innovation in a new way. Not only has this virility inherited from Monaco worn by Steve McQueen, but she wants a digital high concentration of technology inherited from Microtimer, the first Swiss chronograph with a precision of 1 / 1000th of a second. In short, with the "Monaco Sixty Nine," TAG Heuer has created a hybrid shows before time combining extreme precision and vintage design, hence its aura of luxury. The Monaco V4 Presented at Baselworld 2004, the "Monaco V4" immediately set up a technological revolution.It must be said that his case contained a unique class of its kind, with either a classic cinematic with wheels, but microscopic belts. With four barrels mounted in pairs and in series, the part resets using an oscillating mass working linearly. But the essence of this piece is to provide an innovative vision in ie through the completion of a movement inspired by an engine block Formula 1. Not surprisingly, the name is not innocent because it makes foremost tribute to the universe in which the watch was inspired: that of motorsport. While benefiting from the latest technological advances in industrial development, this piece, like the first "Monaco", is linked to the world of motor sports in general and especially racing cars. Monaco Vintage Edition 2005: In this eclectic always mythical universe, many watch lovers appreciate the aesthetics of antique watches, however, being refractory to the disadvantages of these ancient wonders.This is why TAG Heuer is possible to feel the wrist exists to possess a kind of modernized and functional relic of a mythical product. The brand has reinterpreted in 2005 the "Monaco" by giving it the closest form of the original version, but modernizing enough to meet the new expectations. Thus, the "Monaco" very original adorned with a white dial has subtly taken a detail of the combination of the hero of the film, just to distinguish from the rest of the current collection, the dial is blue for Steve McQueen black version for the general public declination. Once launched on the market, chrono had two anniversaries to celebrate. Vintage This model, produced in 4000 pieces worldwide, immortalized the 75th anniversary of the legendary actor born in 1930 in a small town in Ohio, and demonstrated that the Monaco chronograph which some did not believe in When it was launched deserved fanfare to celebrate his 35 spring. Facilitated by the powerful mechanical self-winding movement caliber TAG Heuer Cal.17 and protected from external attack by a brushed and polished steel casing, the "Monaco Vintage" still has that date its Plexiglas square glass according to the original model (resistant to 30 meters). Certainly beautiful, exciting and above all for powering the nebula of the collection to make it rejuvenate the strength of finished models to perfection, she woke up in some the fans want to own all existing models. The Monaco Chronograph Calibre 12 Gulf Limited edition with pomp To maintain the legend of the "Monaco", it was necessary to offer collectors a version in the colors of Gulf. It was worth all the trouble in 2008, TAG Heuer had just concluded a new partnership with Gulf Oil, iconic of motor racing. It merited the creation of a new version in a limited edition of the "Monaco" original - for the first time with an elegant antireflective sapphire crystal on the face and background.Offered for sale as of September 2008, this reference with the latest technical developments is powered by the TAG Heuer Calibre 12, a high performance automatic movement, entirely manufactured in Switzerland and based on the caliber Dubois Dépraz to 2008. The housing enlarged dimensions (39 mm diameter) gives a more contemporary look to the watch, while the design of orange and blue dial meteor, inspired by the Porsche Gulf 917K driven by Steve McQueen in the movie "Le Mans", confirms its sporting origins . The vintage logo "Gulf" and the date window at 6 o'clock, small seconds at 3 o'clock and the minute chronograph counter at 9 o'clock on a gray alligator strap with stitching in the same color, had an extraordinary impact on amateurs who are literally pulling this limited edition of 5000 copies. Monaco Classic Chronograph This mythical chrono dial in beautiful graphic gave birth to another closer to the original version, to celebrate the 40th anniversary of the Monaco.In 2009, TAG Heuer has had the honor to present a new collection of "Monaco Classic", parts with the automatic movement "Calibre 12". Directly inspired by the original design, these chronographs adorn a sapphire crystal and a case that reveals some components of the movement and receive this time a dark blue alligator strap and stylish silver and blue dial red needles, true to the original model launched in 1969. But this set piece close to the initial model deserves to be compared with a piece limited edition and available with an aesthetic almost entirely consistent with the original model . An original edition of the "TAG Heuer Monaco 1969" On the occasion of the forty years of the "Monaco", TAG Heuer has reissued the legendary blue dial with a limited series of 1000 pieces, signed on the back by Jack Heuer and engraved in the honor its ambassador Steve McQueen.In compliance with the period style, the brand based in La Chaux-de-Fonds has equipped its republication movement Calibre 11, a heart for placing the winding crown on the left and right buttons function like c 'was the case on "Monaco" in 1969. It also puts on two counters at 9 and 3 o'clock, a date window at 6 o'clock (with hand applied entourage) and index diamond horizontal hours. This wonder has conquered the purists, who rushed the order to be sure of possessing. Its very limited production meant in effect that the followers are reactive. They were on the mark was not disappointed ... The film of a legend If everyone understood that "The infernal race, Le Mans" directed in 1971 by Lee H Katzin was the symbol Monaco chronograph ie a changing, however some fans know that Steve McQueen, when it came to shoot the film, really wanted to enroll in the 24 Hours of Le Mans and take the tests.But the insurance saw a completely different look and do not authorized him to participate as true to the race, when he had driven a Porsche 908 Spyder alongside Peter Revson in the 12 Hours of Sebring by way of heating. Good driver, he even won second place of that other famous race - in that time, Formula 1 was less popular than the major endurance races. In his white suit, driving a Porsche 917 he was piloting not in race situation, Steve McQueen embodied Hans Herrmann and Attwood Peter that made Porsche to win the title on the Sarthe circuit in 1970. The race movie was not long in the race, although many passages of the first part of the film are real images of the 1970 endurance event Actually, the Sarthe circuit was leased for 3 months and over 20 sports car driven by many champions including lckx, Jabouille, Larrousse and David Piper - who was seriously injured during filming and to whom the film is dedicated in part.Scenario panting, fascinating view taken at the time (first board camera), and high risk-taking have made this film a reference that some have recently tried to revive ... It is in this context where the man becomes one with the machine, that Steve McQueen passed wrist chronograph "Monaco", which was sewn for the brand logo on the right shoulder of his suit. The "Monaco" feminine House TAG Heuer did not merely repeat a potential model. It also accepts its icon in different products like the female version "Grande Date" from the "Monaco", which completes the range of cults watch with polished steel case of 37 mm, a TAG Heuer movement Big Date quartz two screens black and blue / silver with a small secondary counter at 6 o'clock and diamond needle tips Superluminova, all under a domed sapphire crystal. With its alligator strap and sleek architectural lines recalling the case of the "Monaco V4", it combines elegance and modernity.All attributes of the "Monaco" together, but softened by the charm of white leather, or brown or black python. The twenty-six diamonds Case enhance the right angles of the bezel and dial is adorned also from thirteen diamonds. The model has as much character as the original, but its harmonies of tone, material and textures definitely enhance its emotional force. Monaco LS Chronograph 360 This extraordinary play presented in 2007 won the "iF Design Award". A well-deserved award, presented for the instrument, with its design inspired blend of the past and vision of avant-garde, is particularly attractive. Another strong point is the beautiful occasion for the motor by the incredible caliber 360, the only mechanical movement with automatic winding likely series of timed measuring time and accuracy of 1 / 1000th of a second using a ie complete mechanism (two balances in one show). Presented in steel with a sapphire crystal elaborate, this reference reinforces extraordinary in its own way and its sophisticated design, the saga "Monaco" ...Chronograph Monaco Twenty Four Introduced in 2009 as a concept watch, this instrument evolved case inspired the mythical "Monaco", but revisited with modernity caused a sensation with his number 24 affixed in place of the usual 12. These are not the only details to have caught the attention of enthusiasts, witnesses bands of color reminiscent of those worn by the brand ambassador on his pilot's jacket. Inspired both the iconic design of the "Monaco" Steve McQueen's square and technologies applied to GT racing cars, this chronograph concept is based on a unique tubular design and components protected against extreme shocks. Innovation perfectly with its exceptional dial into two parts and its very modern box of 40.5 mm, water resistant to 100 meters, the Concept Chronograph "Monaco Twenty Four" is animated by TAG Heuer Calibre 36 movement (Zenith El Primero base ), visible through the dial and sapphire crystal.In this futuristic vision awaited by a young audience passionate about speed, it retains the purity of the lines, brightness and transparency have been the hallmarks of the Research and Development department of TAG Heuer. The "Monaco Twenty-Four" will be available in December 2010 for the 150th anniversary. Tag Heuer: Carrera Chronograph, an automotive myth Since its inception, TAG Heuer is specialized in manufacturing chronographs for sports, one of the finest examples is none other than the Carrera chronograph. Inseparable speed circuits, this instrument still bears the values dear to the brand and still holds the rope on the European market. Originally, when Edouard Heuer opened his workshop in Saint-Imier in the Swiss Jura, it was to make tools that measure s human performance. He soon began to specialize in the design of an original instrument for the time and called for a bright future: the chronograph. Involved body and soul in this adventure, the entrepreneur developed the mechanism of this new type of watch and invented, in 1887, the oscillating pinion.This component, still valid, has significantly improved the functioning of time measurement instruments and is still integrated with different sizes, some are particularly innovative. By mastering technology chronograph, Edouard Heuer heard ensure the growth of its business. The enthusiasm of the public for the automotive and racing cars, but also the use from 1900 to the extent of working time, as with Renault since 1914, have increased the demand for chronographs. After creating the counter "Time of Trip 1911", an edge counter for the first automobiles, the company put its know-how in the field of short-time measurements in the service of sport. In 1916, the brand invented the Mikrograph a stopwatch capable of meeting the time with a precision of 1 / 100th of a second. This technical feat fifty years later led to the invention of Microtimer (1966), a timepiece that can meet a time measurement to 1 / 1000th of a second.This world premiere was a major breakthrough in this sector and enabled the company that took the name of TAG Heuer in 1985, to establish itself in the field of Formula 1 as official timekeeper. Aspiring always new conquests, the brand began looking for new inventions as systems for measuring 1/10 000th of a second, an employee temporality and IRL to decide between riders "Race of Champions" taking place at the Stade de France in Paris. A lasting passion Interest TAG Heuer for the automotive universe is very old. After having tried in 1933, with the Autavia, manufacture of embedded instruments dedicated race cars, home splint it again in the early 1960s At that time, the car is the symbol of social success. A watch company, to increase its potential attraction for the public, therefore, has every incentive to connect to the universe and to offer its services timekeeper.The presence of the company's staff including Jack Heuer on the circuit of the 12 Hours of Sebring in 1962, was born on Carrera chronograph in the course of 1964. As reported Jack Heuer, the name of the chronograph s is inspired by the description that has made the Rodriguez brothers of the legendary race in which they participated to him the perilous "Carrera Panamericana Mexico". And Jack Heuer added: "The name sounded good Carrera II induced a notion of dynamism was pronounceable in almost every language and happened to be at the time, charged with emotion.". This was fortunate because, in the late 1950s and early the following decade, it had become common in major watch houses to give names to watch collections. Jack Heuer, the name "Carrera" for the chronograph Starts in 1963 was required naturally. As proof, he won all the votes at the same point to be employed in other sectors such as Porsche, which has roughly the same time, has combined his sports car line.A distinguished model with a drawing of a great sobriety, the Carrera Chronograph was declined in versions with two or three meters and dressed in round button, long strap attachments and a dial that, the first year n ' not indicate the speed because it was devoid of tachymeter scale. Was to follow in 1966 the creation of the Carrera Chronograph has a desk calendar (a first). Then, during the four years that followed, the House Heuer has devoted to the development of the first mechanical chronograph caliber with automatic winding micro rotor under the name "Calibre 11". Developed in partnership with Houses Büren / Leonidas and Breitling, this movement has the distinction of having a winding crown opposite function pushers, immediately with the Carrera chronograph. However, this is not the case in this 11 gauge passed to posterity in the course of the 1970s, but in one that everyone called "Monaco".Offered more in line with different housings tastes of the 70s, the Carrera Chronograph has been able to defy time and it is indeed with a middle part inspired by that time a little crazy, that TAG Heuer introduced the reference that was the basis the limited edition proposed in 2004 for the fortieth anniversary of the collection. An updated collection II are a large number of editions of the Carrera Chronograph. Six years after his first reissue in manual version with plastic glass, or in 2002, TAG Heuer has opened a new chapter in its history. This change coincided with the Jack Heuer back to the technical committee of the company he had led in the course of the 60 This is familiar history of the house was involved in developing the new specifications which was to give birth to the new generation of Carrera. To meet the expectations of the public, the instrument has been enlarged according to the generally greater vulnerability of the world population.This timepiece has also been revamped and has a self-winding mechanical caliber beautifully made. This 2002 facelift is output to a new Carrera own aesthetic codes, but similar enough to the first that is retained this splendid trigger emotion born of a subtle balance between tradition and modernity. Then was launched Chrono Tachometer Carrera in the second half of 2004, to celebrate forty years of development and continuity. Since its presentation, this new collection whose iconic sporting interpretation follows won public favor. Available in Stainless Steel, the new icon with a fixed aluminum bezel, engraved with a tachymeter scale, eventually evolved slightly compared to the original model. However, the room with its harmonious proportions, worn on a steel bracelet, is necessary and of course full advantage of many technological advances.It provides current consumers a safety concern only the 1996 models (manual version plastic and glass) or those of the past could not guarantee their owners. In addition, the adoption of a domed sapphire crystal double-sided anti-glare treatment, instead of the conventional organic glass reinforced plexiglass, allowed engineers from the house to extend the sealing of this elegant city produced from March to May atmospheres, while making the glass more resistant to scratches. Tag Heuer: History of the brand more than any other watch brand Tag Heuer is closely linked to motorsport. In 1911, she was the first to develop an integrated chronograph in the dashboards of cars, and even today it is the biggest partner. Ferrari, McLaren, Mercedes, Audi Sport ... Fangio, Schumacher, Senna, Lauda, Prost, Hamilton, Button ... 24 hours of Le Mans, Formula 1, Indy 500 ... The name is closely linked Tag Heuer to those of the most prestigious brands of motorsport, to those of the greatest champions in the history, of the most legendary races.It is neither a coincidence nor an opportunistic marketing strategy. No. If the links between TAG Heuer and motor sport are as strong, so strong is that they are original, as registered in the genes of the watch brand than in car races. When he founded his workshop ie in 1860, Edouard Heuer is among those that the nascent modernity and speed fascinate. Rather than simply assemble traditional movements, he is interested in what moves the world. Thus he realizes the United States, horse racing became very popular. To better monitor workouts and better bet, fans need more precise pocket watches. So Edouard Heuer launches, around 1870, in the design and manufacture of the first pocket chronographs. In 1882, he mass-produced, and in 1887, he filed a patent for a revolutionary process, still used today: the oscillating pinion.For its part, the automotive industry also increased, and the Heuer family is passionate about this new way of moving, sensing that will revolutionize the world, have a resounding success. The first race cars are developed, their speed is increasing. The workshop Heuer is following these developments very closely, developing in parallel the necessary equipment to builders and pilots. Visionary In 1911, 100 years ago today, Heuer is the first to develop an integrated chronograph in the dashboard of cars, the legendary Time of Trip. This historic event from the point of view ie that motorsport is the first in a series that is not about to stop. "It was in 1911 that really began the association of automotive and ie explains Jean-Christophe Babin, current President and CEO of TAG Heuer. If we are truly at the root of this association, if we are the initiators, it is because Charles-Edouard Heuer was a visionary (the son of Edward and great Father Jack, ed.):he is the first to have understood that the same would apply to the fascination beautiful mechanical watchmaking and fine mechanical automotive. It was driven by the desire to be the master of infinitely precise time, especially in a sports application, since the purpose of a specific time, in those years, mainly concerned the world of sports, where ethics requires the ability to precisely separate the first-come of a race to determine who is the fastest who is the winner. Together Time of Trip born the Indianapolis 500 and since TAG Heuer is recognized by fans of motorsport as THE reference. "Five years later, in 1916, Charles-Edouard Heuer will conduct another revolution : 100th of a second, with Mikrograph first stopwatch in the world to have this accuracy. This is one of the greatest horological inventions of the twentieth century, which will benefit both the sport as science, physics, medicine and industry.The global reputation of the house Heuer was well done and, in 1920, is his pocket chronographs that are selected as the official timekeeping instruments for the Olympic Games. A first in space Despite the Great Depression in the late twenties, and then the Second World War, the company continues to innovate and improve techniques for accurate measurements of time. In 1933, she launched the Autavia, the first counter for car dashboard and air. In 1949 she developed the maréographe first wrist chronograph with a tide indicator. And in 1962, Heuer Swiss brand is the first to go into space. Astronaut John Glenn, who then performed three times around the earth aboard the Mercury capsule Friendship 7, door wrist indeed a Heuer stopwatch. "At the time, it was the stammering-board computers, and the astronauts had in them relative confidence, tells Jean-Christophe Babin. The entry into the atmosphere was primarily a manual calculation, is compared to a flight time and a time of orbit;it should not be a mistake, be accurate to the second. Glenn then held absolutely to have a mechanical instrument able to withstand the phenomenal acceleration of takeoff. "But it is still and always in motorsport that the brand digs its groove. In 1966 she patented the Microtimer first instrument of miniaturized electronic timing accurate to 1 / 1000th of a second, and in 1969, she was the first non-automotive brand to sponsor a pilot: the legendary Jo Siffert. After him, all the great champions will one day either the Heuer logo on their racing suit. In 1971, another association is starting, and will mark a turning point for TAG Heuer. Ferrari: a name, a legend, an absolute prestige. Ferrari asked the Swiss to help improve performance by installing a timing system on its drive circuit at Fiorano. It was then truly shared destiny beginning. Ferrari wins the Le Mans 24 Hours, tennis success to success.TAG Heuer, it acquires a reputation that now exceeds sporting circles. "In the seventies, F1 made a big splash on television and millions of people start to follow the events. Millions of people learning the same time to recognize a weird logo marked "Heuer chronograph." It has allowed us to develop a wrist watch offers much more expanded. Ferrari has accelerated the globalization of the brand. This was primarily a collaboration technique: installing the cells of its electronic timekeeper at Fiorano, Jack Heuer was telemetry before the invention of telemetry, "enthuses Jean-Christophe Babin. A future as relevant as the past after Ferrari, McLaren there will, of course, and Audi. F1, rally, motorcycle, karting; the races of all categories, international or local. Wherever man-mechanical torque writes the history, TAG Heuer is there natural partner of motorsport.A brand that has created true icons, such as Monaco, Carrera, Formula One ... A brand that explores new technologies, is environmentally empowers, for example with the Tesla, a superb electric car. A brand that is not content to be at the forefront of the ie, but adventure in luxury mobile phones, sunglasses and night. One brand, finally, that continues to be associated with the most prestigious motorsport names like lately with the Automobile Club de Monaco. And the future? What says Jean-Christophe Babin? "The vision of Charles-Auguste Heuer has materialized beyond the wildest dreams. We remain strongly involved in automobile, for when we have the chance to be THE brand associated with one of the most powerful universal dreams, we must continue to mark territory. Hence the acceleration of recent years, when we launched the 100th and 1000th mechanics. We are the only in the world to have done and I think, without bragging, it will take decades to succeed better.We will continue to partner with the cream of the automotive cream. We will continue to ensure that the mark is the one that is the most, the best and most legitimately associated with increased automobile myth. We will finally be connected at once to the performance and prestige, to partner auto brands as prestigious as relevant mechanically, as is, in the world ie, TAG Heuer .. . "The future of TAG Heuer? It is simply exciting. Tag Heuer: 150 Years of Innovation Gala event ended on September 29 in Paris the festivities that marked a century and a half of existence of the mark by a traveling exhibition and a world tour in electric roadster colors TAG Heuer. After a memorable journey, the TAG Heuer Tesla Roadster led by Elon Musk, chairman and co-founder of Tesla Motors, has entered in the atrium of 22 avenue Montaigne, applauded by over 400 guests, artists and celebrities gathered for 'opportunity.And this amazing racing car was not likely to inconvenience by gaseous emanations, because it is a 100% electric vehicle, the first to have completed a world tour, "The Odyssey of Pioneers", rich in 16 steps meetings. A partnership between the automaker and watchmaker, that car symbolizes the commitment of the two companies for the protection of the environment and in tribute to the daring and avant-garde spirit that animates them. The evening crowned the event, comparable to that in which professionals were present at Baselworld 2010, was punctuated with speeches by Jack Heuer, Chairman of TAG Heuer and Jean-Christophe Babin, CEO. For the occasion, Jean-Christophe Babin presented on stage with actor Leonardo DiCaprio, guest of honor and activist environmentalist cause, one of the first copies of the "Monaco 24 Calibre 36". At this fantastic evening in favor of environmental protection were of course present: Mr.Bernard Arnault, chairman of LVMH which owns TAG Heuer, and HSH Prince Albert of Monaco, another great defender of the environmental cause. TAG Heuer: At the forefront of innovation Specific chronographs 10th, 100th, 1000th or even the second. A nervous supported by innovative design concepts. In a few years, TAG Heuer has set new standards for sports watches. In 2005, TAG Heuer created a sensation by presenting the caliber 360, first mechanical chronograph accurate to one hundredth of a second. This is a feat when you consider that 90% of chronographs are quartz and measure only a tenth of a second. Heuer had already distinguished himself in 2002 by launching the Mikrotimer: only the precise digital watch market 1000 th of a second ... This obsession with timekeeping precision characterizes this Swiss brand bought in 1999 by LVMH. With a production of about five hundred thousand watches a year, TAG Heuer claiming the fourth place worldwide in sales of prestige sports watches.This is one of the fastest growing brands in the market, which has not deviated from the strategy set up in 1860 in the Swiss Jura, by Edouard Heuer, the founder: to provide the measuring instruments of the most accurate time and most reliable available. The company made a name in the high-level sports competition multiplying timing systems patents. Heuer is one of the first to mass-produce pocket chronographs (1882). He invented the wheel (1887) - still used today in most mechanical chronographs and designs the micrograph (1916), the first stopwatch in the world to measure the time to 100th second. This race to the precision led the brand to revolutionize the history of timekeeping in 1966 with the Mikrotimer: a miniaturized electronic instrument accurate to 1 000 ° of a second. And that of the sport watch with the Chronomatic, equipped with caliber 11 and launched in 1969. Developed with Buren and Breitling is the first automatic chronograph movement in watchmaking history a microrotor.The same year, the fate Heuer Monaco worn by Steve McQueen in the film Le Mans: first chronograph with a waterproof square case. In 1985, the TAG Group (Vanguard of Technology), team owner F1 McLaren, bought Heuer and gives the brand a major media: striking advertising campaigns, timing Grand Prize of Formula 1, the World Cups of alpine skiing, athletes ambassadors ... TAG Heuer injected a powerful marketing for its sports watches (S / el, the Kirium) whose sleek lines and ergonomic design mark. Since its acquisition by LVMH, TAG Heuer has renewed its ranges crisscrossing in all the sports watch segments with a good quality / price ratio. The input range is less than € 1,000 (Formula One) and the top of the offer revolves around 8 000/9 € 000 (Grand Carrera) .The majority of its movements, quartz or mechanical, are ETA bases , Valjoux, Zenith (for caliber 36), or Seiko - who designed the 1887 caliber automatic chronograph TAG Heuer presented in December 2009.Among the most innovative topics, the S-class is an electromechanical motion that measures and displays the time in the 100th of a second. These S-class chronographs (in Aquaracer and laLink) are of unparalleled clarity because they offered in chronograph mode, an immediate reading of the time in the 100th second, bypassing the auxiliary counters. Another unique piece to date, caliber 360 which was presented at Baselworld in 2005: three years of work were needed to create the only mechanical chronograph accurate to the loo ede second. It combines two distinct mechanical movements, controlled by a single crown. Alongside a conventional automatic movement with 28,800 vibrations per hour, the chronograph function is governed by another mechanism beating at 360,000 vibrations per hour; it is ten times more accurate than most accurate current wrist chronographs.
Tag Heuer:150 years of innovation Gala event ended on September 29 in Paris the festivities that marked a century and a half of existence of the mark by a traveling exhibition and a world tour in electric roadster colors TAG Heuer. After a memorable journey, the TAG Heuer Tesla Roadster led by Elon Musk, chairman and co-founder of Tesla Motors, has entered in the atrium of 22 avenue Montaigne, applauded by over 400 guests, artists and celebrities gathered for 'opportunity. And this amazing racing car was not likely to inconvenience by gaseous emanations, because it is a 100% electric vehicle, the first to have completed a world tour, "The Odyssey of Pioneers", rich in 16 steps meetings. A partnership between the automaker and watchmaker, that car symbolizes the commitment of the two companies for the protection of the environment and in tribute to the daring and avant-garde spirit that animates them.The evening crowned the event, comparable to that in which professionals were present at Baselworld 2010, was punctuated with speeches by Jack Heuer, Chairman of TAG Heuer and Jean-Christophe Babin, CEO. For the occasion, Jean-Christophe Babin presented on stage with actor Leonardo DiCaprio, guest of honor and activist environmentalist cause, one of the first copies of the "Monaco 24 Calibre 36". At this fantastic evening in favor of environmental protection were of course present: Mr. Bernard Arnault, Chairman of LVMH which owns TAG Heuer, and HSH Prince Albert of Monaco, another great defender of the environmental cause. TAG Heuer: At the forefront of innovation Specific chronographs 10th, 100th, 1000th or even the second. A nervous supported by innovative design concepts. In a few years, TAG Heuer has set new standards for sports watches. In 2005, TAG Heuer created a sensation by presenting the caliber 360, first mechanical chronograph accurate to one hundredth of a second.This is a feat when you consider that 90% of chronographs are quartz and measure only a tenth of a second. Heuer had already distinguished himself in 2002 by launching the Mikrotimer: only the precise digital watch market 1000 th of a second ... This obsession with timekeeping precision characterizes this Swiss brand bought in 1999 by LVMH. With a production of about five hundred thousand watches a year, TAG Heuer claiming the fourth place worldwide in sales of prestige sports watches. This is one of the fastest growing brands in the market, which has not deviated from the strategy set up in 1860 in the Swiss Jura, by Edouard Heuer, the founder: to provide the measuring instruments of the most accurate time and most reliable available. The company made a name in the high-level sports competition multiplying timing systems patents. Heuer is one of the first to mass-produce pocket chronographs (1882).He invented the wheel (1887) - still used today in most mechanical chronographs and designs the micrograph (1916), the first stopwatch in the world to measure the time to 100th second. This race to the precision led the brand to revolutionize the history of timekeeping in 1966 with the Mikrotimer: a miniaturized electronic instrument accurate to 1 000 ° of a second. And that of the sport watch with the Chronomatic, equipped with caliber 11 and launched in 1969. Developed with Buren and Breitling is the first automatic chronograph movement in watchmaking history a microrotor. The same year, the fate Heuer Monaco worn by Steve McQueen in the film Le Mans: first chronograph with a waterproof square case. In 1985, the TAG Group (Vanguard of Technology), team owner F1 McLaren, bought Heuer and gives the brand a major media: striking advertising campaigns, timing Grand Prize of Formula 1, the World Cups of alpine skiing, athletes ambassadors ...TAG Heuer injected a powerful marketing for its sports watches (S / el, the Kirium) whose sleek lines and ergonomic design mark. Since its acquisition by LVMH, TAG Heuer has renewed its ranges crisscrossing in all the sports watch segments with a good quality / price ratio. The input range is less than € 1,000 (Formula One) and the top of the offer revolves around 8 000/9 € 000 (Grand Carrera) .The majority of its movements, quartz or mechanical, are ETA bases , Valjoux, Zenith (for caliber 36), or Seiko - who designed the 1887 caliber automatic chronograph TAG Heuer introduced in December 2009. Among the most innovative topics, the S-class is an electromechanical movement measurement and displays the time in the 100th of a second. These S-class chronographs (in Aquaracer and laLink) are of unparalleled clarity because they offered in chronograph mode, an immediate reading of the time in the 100th second, bypassing the auxiliary meters (€ 2,250). Another unique piece to date, caliber 360 which was presented at Baselworld 2005:three years of work were needed to create the only mechanical chronograph accurate to the loo ede second. It combines two distinct mechanical movements, controlled by a single crown. Alongside a conventional automatic movement with 28,800 vibrations per hour, the chronograph function is governed by another mechanism beating at 360,000 vibrations per hour; it is ten times more accurate than most accurate current wrist chronographs.