Baume and Mercier is rooted in a place befitting his true nature: the Hamptons. Between land and ocean, lifestyle and exhilaration of the moment, Long Island invites the wisdom expressed by the new motto of the brand: "Life is about moments." Baume & Mercier has always had to do with the great sagas. From generation to generation, from siblings in friendships, refined complications in visionary innovations, the family dream has continued to perform. A history of 180 years of watchmaking creations made pioneering and elegant, reflecting the house motto "Do not let anything pass, only manufacture watches of the highest quality." The carefree, daring and above all a love of fine mechanics were the common thread. Keeping yourself, the leitmotif. By 2011, the brand opened a new chapter and is anchored in the Hamptons, Long Island. Places dedicated to the art of living in perfect correspondence with the genuine values of conviviality, sharing, and durability that Baume & Mercier vehicle. They are expressed through family, friends, which together form the tribe relatives.The moment as a talisman in a time benchmarks upset, Baume & Mercier is refocusing on core values. Its watches are white stones that mark the seal of memory precious moments of life: weddings, births, birthdays, graduations, family reunions. They celebrate the present, woven past, future, and immortalized forever in its timepieces. Those who wear them are a family. Customers, collectors, friends, the first circle with which each shared moment makes sense. Witness the new advertising campaign Baume and Mercier, made with real families. It consists of six visuals, like so many snapshots taken from life, and is feeling an emotion that only real connections create. It's also the kind of relationship that weaves Baume and Mercier with its preferred partners, during times of feast and celebration, while opening up to a wider audience.Faithful of the first hour, future aficionados of the brand, and newcomers, all embody Baume and Mercier, through their experience and, closer to the complicité.Signe recognition of the great brotherhood of the followers of Baume and Mercier Each watch is marked with the letter Phi, a symbol of balance and perfection. A symbol of family, united by the same generous and relaxed vision of life. Other recognizable emblem, inspired by the seaside universe design: a pattern of slats teak routinely adorns the back of each watch and a sapphire crystal window offers a view on the movement for key pieces. The subtly rounded boxes remind the gentle rollers and the sketch of a landscape of sand and dunes. You immerse yourself with happiness, the ocean on the wrist. A woman in a shop Baume and Mercier, a retailer asked what he liked most about the Hamptons inspired collection. She replied, "Just watch to hear the sea."
Baume & Mercier has always had to do with the great sagas.From generation to generation, from siblings in friendships, refined complications in visionary innovations, the family dream has continued to perform. A history of 180 years of watchmaking creations made pioneering and elegant, reflecting the house motto "Do not let anything pass, only manufacture watches of the highest quality."
Baume and Mercier - back to the forefront
This year marks the return of Baume and Mercier at the scene of luxury with a new collection full of softness to live, and a retro take on the great icons of recent years, revised to breathe new life into them.
The new Baume & Mercier are inseparable from a lifestyle.
Among the highlights of the SIHH, professionals have chosen the evening Baume &Mercier founded themed casual chic and inspired by what trendsetters commonly call with a British accent the "seaside living," inspired by the lifestyle of the inhabitants of the Hamptons on Long Island, the peninsula in the north east of the United States that still seems to float the spirit of Kennedy, slightly bohemian bourgeois chic. Baume & Mercier is no mistake, catalogs and communication tools do transmit this kind of serenity and conviviality to which consumers aspire thirties.
This year marks a new chapter in the history of the brand, focusing on the art of living. His slogan was also revisited. Today, for Baume & Mercier, the motto became: "Life is about moments," Life is made of moments. Epicurean view of life where watches have their role to play. On Long Island, the Cote d'Azur American between sky and sea, sand and horizon, the notion of time fluctuates at the whim of clouds, waves and air temperature. The time it takes is secondary and the size of a jewel.
Contemplating the room which was to host more than 800 people at the party held at SIHH in January, the fashion people have discerned a particular "lifestyle". And indeed Collections Baume & Mercier have something delicate and elegant that should attract audiences care about the art of living.
A new air
With momentum, the house founded in 1830, who was then the motto of "nothing is missed and only manufacture watches of the highest quality" has entered a new phase with a different motto: "Life is about moments ". Life is made of moments, rare and precious to the point that Baume & Mercier is now offering a more contemporary interpretation of its iconic collections that are "Capeland" and "Linea" ranges. To create the event, the brand has rebuilt his image around the sandy beaches and an even more "stylish" as the kids say.In this new focus on pampering and the family universe, the new references thoroughly play the card of a luxury exacerbated for which Baume & Mercier has invested heavily. Within the new collection, each watch the drawing fully redesigned door to dial the letter Phi-which is nothing less than the historic brand logo. He returned for the letter of the Greek alphabet embodies a loyal following cultivated a balance and perfection symbol. Such is the strength of these watches new generation for a population united by the same generous and relaxed vision of life.
The brand is strong with watches new generation who keep the best icons of the past.
A film was shot on the deserted and endless beaches of Hampton, a vacation wooden background to give fans an idea of the carefree life flowing therein. Slice of life filled with simple pleasures that can be found elsewhere.In a city of Normandy, for example, in the spring when the beaches are still almost deserted.
Finally the location is irrelevant, only count the feelings it inspires. And these feelings are experienced with all the more force than a timepiece finely crafted as the "Capeland" to be in their temporality. From an urban chic in its design, but with a retro satin polishing rendered by the treatment of its box key, this chronograph watch is a promise of escape. Purists will find that engineers and designers were inspired chronograph push mono 1948 which even then was a bit retro. Among the items that return to the fifties: the domed dial on which are plotted the tachometer scale (speed) and telemetry (sound). And a reference gauge appreciated by fans for its robustness and precision: the Bicompax Lajoux-Perret finished by the standards of Swiss craftsmanship (Côtes de Genève and snailing). As it happens, this collection is available in steel or red gold and stands on a beautiful alligator strap.
Classima: manly style and additional assets.
This collection is timeless in the world of the ephemeral. Unique combination of classicism and modernity, it holds that East Coast of the United States where tradition goes hand in hand with modernity. Urban to the core, but also slightly bohemian, this piece where two worlds unanimous. It retains the discreet chic and faculty, a simplicity characteristic of well-born watches, not to get noticed too. Especially timeless, the new version retains the general codes of antique watches and remains a male model. Hosted by automatic movements, the collection is diversified with a power reserve and a dual time to fulfill all expectations. The gauges are still visible through the transparent back to assert their qualities and their membership in reputable houses.