In honor of this formidable Grand Prix which is the Grand Prix of Monaco, Tag Heuer launched a chronograph aesthetic surprising: its waterproof square case - the first in watchmaking history - houses the Cronomatic. Steve McQueen is recognizable in this audacious, rebellious watch and adopted during the filming of the movie "Le Mans", dedicated to motor racing. Monaco still embodies the spirit of avant-garde inspired Tag Heuer.
Tag Heuer Monaco, the magic square
Since its appearance in the film Steve McQueen's wrist in the cult film "Le Mans", the Monaco chronograph has left his mark on an era and changed the face of Swiss luxury ie.
Con & ccedil, u for as an avant-garde in its time, the clock Monaco owes its existence to the fact that a company specializing in the manufacture of bo & icirc; third watches convinced the brand Int & ecirc, t of a steel body structure, shape and waterproof.Nothing comparable existed before and the idea of equipping the instrument automatic 11 gauge for the year of its release, helped to strengthen the brand image of the company. AD & egrave, s several months of research and development, the chronograph was launched March 3, 1969 simultaneously with Gen & egrave; ve and New York. Atypical of his massive drawing, his electric blue dial and bright red second hand, the "Monaco" impacted the world ie. The impressive timepiece enjoyed a curved glass square that rein & ccedil; has his manly appearance and broke into m & ecirc, me time codes ie traditional. Premi & egrave, re square watch with character & egrave; sports re history, she laid the groundwork for the future.
The wrist of Steve McQueen on the set of "Le Mans" Lee H Katzin in 1970, her figure has acquired an aura related to the automotive world and all in all, there is a saga of the "Monaco".That year, the launch, a friend of Jack Heuer working as a prop for Hollywood studios called one morning and asked him to provide urgently a lot of watches and timekeeping instruments for filming a film which will be in charge in France on Le Mans ...
Jack Heuer feeling a good deal profiler introduced in its different packages mod & egrave, the of the time and all the necessary equipment for measuring short time. On site for screen tests, Steve McQueen friend Jo Siffert, the famous MSN Messenger egrave; ber Swiss pilot and the first to be sponsored by Heuer in 1969, chose the "Monaco" among the mod & egrave; proposed. Recognizable, often copied but never equaled, the chronograph "McQueen Monaco" (mod & egrave, the 1133B) is a quasi-character and gaining a cult object size in minutes of a film with such a masterly stroke, the film will time. Today, thanks to the charisma of the actor, the graphics power of the mod & egrave, and the emotional stress that the filmmaker has succeeded in making its way & ccedil;is filming the race, the "Monaco", prominent in many clips, is one of the most coveted watches in the international market of pi & egrave; these used. Rare in its original version, she saw his quarry & egrave, re tr & egrave, s & t OCIRC, t interrupted by the quartz crisis.
To revitalize collections by adding ic & OCIRC; ties, management of TAG Heuer capitalized on the power of the bo & icirc; tier square of the "Monaco", the sleek structure then epitomized the innovative aesthetics of the company, this whole late 90 Apr & egrave, s launch of the Carrera chrono in the Vintage series, the brand has reissued the 1998 Monaco chrono limited to 5000 copies edition. Original and emotional, this first & egrave, re version was a real success & egrave, s business, including AUPR & egrave, s young professionals at a time o & ugrave; fashion "seventies" made headlines specialized in interior decoration newspapers.Marketed by motivated sellers, this reference quickly induces a lack AUPR & egrave, s of the public who no longer find in the windows if its atypical profile. As TAG Heuer she revived d & egrave, s 2003 production of this mod & egrave; lighthouse. The new version was enti & egrave; larly redesigned and this time with a steel bracelet with seven rows of square links echoing the bold geometry of bo & icirc; tier. This mod & egrave, the well-born has been delighting fans of the 70s, professions related to graphics and authentic amateur sports car collection.
An expanded family
Before the technical potential and graphics offered by the shape of the bo & icirc; tier legendary TAG Heuer has developed new concepts s based on the square. The rst & egrave, to re headlines CLOCK & egrave, re in the Jura mountains was the "Monaco Sixty Nine Concept Watch."Developed and developed in-house by a group of young designers who, for some, eventually create their own brand, this mechanical reflection was presented at Baselworld 2003 and re & ccedil, received a warm welcome. Star Baselworld 2003, the "Monaco Sixty Nine Concept Watch" TAG Heuer was made like the first & egrave, re Swiss mechanical watch has a chronograph 1 / 1000th of a second. She had to feature a bo & icirc; tier reversible hinged on his stretcher. On the C & OCIRC; tee, a dial analog reading with needles driven by a mechanical hand-wound movement ETA 7000 type, the other one driven by a caliber improved by TAG Heuer quartz digital dial to read timed periods the precision of 1 / 1000th of a second. Absolutely unique, "Sixty Nine", which was seen in the movie "The Island", is now considered a pi & egrave, this bold combining tradition and innovation of F & ccedil, is unprecedented.Not only did this virility inherited from Monaco worn by Steve McQueen, but she wants to concentrate tr & egrave, s high-tech digital inherited from Microtimer, the first Swiss chronograph with a precision of 1 / 1000th of a second. In short, with the "Monaco Sixty Nine," TAG Heuer has created a hybrid shows before the hour with precision extr & ecirc, me and vintage design, o & ugrave; its aura of luxury.