2007 World Champion Formula 1 and Tag Heuer ambassador since 2004, Kimi Raikkonen took part in the design of the collection Formula 1 he wanted in his image: sporty and casual. Symbol of strength in the service of sportsmanship, the series has been reinterpreted with cleaner lines and attention to detail unmatched.
Tag Heuer: Return to 150 years of legend
Since its birth in 1860, TAG Heuer workhorse for innovation, filing an incredible amount of patents and quickly becoming the king of sports timekeeping high level.
He was only 20 years old, Edouard Heuer founded his watch when making workshop in Saint-Imier, a small town in the Swiss Jura. We are in 1860. At the time, all watches are back with a key. Until in 1869, the young watchmaker, now installed in Biel, invented a winding crown autonomously, Keyless. The success is enormous. But now that another challenge on the horizon; that of the development of sports competitions and their crucial need for accuracy.Edouard Heuer will be one of the first to produce in large quantities pocket chronographs. And in 1887, he patented the famous oscillating pinion, the major innovation that allows a perfect chronograph operation by replacing the large wheels of the anterior movement. Although if TAG Heuer soon becomes the benchmark for chronographs and timing instruments in high performance sport (auto racing, skiing, sailing, etc.).
Always stronger in the timing
A position that will only take comfort with Jules-Edouard and Charles-Auguste Heuer, succeeding their father disappeared in 1892, will seek to build strong relationships with local importers abroad. Proof is the Mikrograph revolutionaries Microsplit, Semikrograph and Semicrosplit all launched in 1916, and are the first mechanical counters specific world 1/100 and 1/50, while at that time, it is not exceed 1/5 ...!Which earned the brand to be the official supplier of chronographs Olympic Games three editions in a row, and also be present on the dashboards of cars and airplanes.
And now Jack Heuer, the son of Charles Edward, tangle, opening in 1959 with his uncle Hubert Heuer, a US branch in New York. But the passion of Jack, that's motorsport. Thus was born the legendary TAG Heuer Carrera in tribute to the legendary race Carrera Panamericana Mexico, which will be worn by countless drivers. Then comes the time of the electronic revolution, including the Microtimer first instrument of miniaturized electronic timing accurate to 1/100 th of a second. No wonder the first brand ambassador (and first for short watchmaker ambassador) the racing driver Jo Siffert (1969). The sporty TAG Heuer is glamorous ... Also thanks to Steve McQueen in the movie Le Mans, door to his wrist - and the firmament of celebrity - the Monaco. It is provided with the first automatic chronograph movement with micro-rotor.This does not prevent the brand to continue to innovate, especially in 1973 with the Microsplit 820, the first electronic timekeeping instrument accurate pocket at 1/100 of a second. Or to take one of the longest partnerships in the history of Formula 1; one with McLaren-Mercedes in 1985.
Upgrading and concept watches
As the cars gain power, TAG Heuer goes upmarket, modernization in the decades 1990-2000, the look and function of his greatest classics: Carrera, Monaco and Link above. The latter being an evolution of the design of the famous S / el and its double S-shaped bracelet launched in 1987. A link which, in its version of Calibre 36, equip the wrist of a certain Tiger Woods, world star golf, became in 2003 TAG Heuer ambassador. Meanwhile, the brand has begun to diversify. First with a line of eyewear, Sportvision later with a luxurious collection of mobile phones, MERIDIIST.Plus lifestyle accessories covering the key codes of the brand and ranging from small leather goods to bags or jackets evoking the 1970s and Steve McQueen in Le Mans style. New areas which, after the release of Microtimer in 2003, which is provided with the first Swiss electronic movement offering an accuracy of 1/1000 th of a second, give way to design watches, watches outsized, at the tip of the forefront, most will eventually could be marketed. Thus than inspired by the car, TAG Heuer has been a pioneer in high-end watchmaking eventually emerge as the most innovative brand in the last ten years, the mechanical extreme speed hybrid quartz.
Concept of watches, there will be nine in eight years. In 2004, the Monaco V4: it uses an oscillating weight, ball bearings and belts to drive its mechanism. In 2005, the Monaco Sixty Nine: reversible, it features a double movement, a mechanical hand-wound, the other quartz with digital display (that of Microtimer).In 2005 again, the Calibre 360 Concept Chronograph: mechanical wrist chronograph most accurate ever made until then, able to measure and display time to 1/100 th of a second. Also in 2005, the Diamond Fiction: a high fashion model set with 879 diamonds including 54 show the time by transmitting the light emitted by the LEDs. In 2006, the Monaco Calibre 360 LS: it is equipped with Calibre 360 but enriched with a linear second. In 2007, the Aquaracer Calibre S, developed exclusively in-house: its hybrid movement comprises 230 electromechanical components. In 2008, the Grand CARRERA Calibre 36 RS Caliper Concept Chronograph, the first automatic chronograph that can both measure and display tenths of a second. In 2009, the Monaco Twenty Four Concept Chronograph: its movement is protected from extreme shock and vibration by energy collecting arms. These two concepts will be marketed watches a year after launch. Finally, the Pendulum: this is the first movement without spiral, led by the oscillation of magnets.
Obvious signs of a quest for autonomy?Not really, the important thing is to maintain the highest possible originality. Ditto for these watches and gauges that are not concept watches, but which have been developed in-house. As RS Calibre released in 2007 equipping the Grand CARRERA and needles which are replaced by a Rotating System consists of rotating disks, or automatic chronograph movement Calibre 1887 launched this year. Moreover, the phenomenon is not new, since the first-class in-house in 1916 with the Micrograph.
The Dream Team TAG Heuer
And on the side of the ambassadors? Since 2005, the house now led by Jean-Christophe Babin, has earned an international dream team breathtaking. A family where tennis player Maria Sharapova rub shoulders golfer Suzan Pettersen, actors Uma Thurman, Brad Pitt, Leonardo DiCaprio and Chen Daoming, the "Brad Pitt Chinese" Bollywood actor Shah Rukh Khan, F1 champion Juan Pablo Montoya, Kimi Raikkonen, Jenson Button and Lewis Hamilton. While at the company's headquarters in La Chaux-de-Fonds, the time is the heritage exhibition.He took up residence in the stunning TAG Heuer 360 museum, opened in 2008. And everywhere, flower shops in their own name. To date, they number 94, scattered in 30 countries (104 planned for the end of the year).
For over 150 years, nothing has changed at TAG Heuer, the boundaries are made to be exceeded.
Tag Heuer: the time of the celebration
For 150 years, TAG Heuer has launched a traveling exhibition around the globe with as a partner, the automaker Tesla Motors and as a bonus gift, the Calibre 1887, produced and assembled in-house.
No other brand can claim to be more closely linked to motorsport TAG Heuer. That is why she chose to engage in sustainable development (NRDC, Green Cross) believing that the future of the automotive industry lies in the electricity and other sources of energy, and that luxury has to go hand in hand with respect for the environment.Therefore, no way to celebrate its 150 years without Tesla Motors, the only automaker in the world to sell electric cars suitable for sporty driving. The Tesla Roadster is indeed the only one offering performance "supercar" without annoying counterpart, that is to say an acceleration from 0 to 100 km / h in 3.7 seconds and a top speed of 210 km / h with zero emissions and CO 2 balance significantly lower than equivalent sportscars.
Thus was born the idea of the traveling exhibition "The Odyssey of Pioneers: TAG Heuer & Tesla World Tour". The first world tour of a zero emission GT car, the human adventure of two pioneering brands, with on one side the Tesla Roadster, comparable to the athlete carrying the Olympic flame and the other the revolutionary TAG Heuer watches, reflecting 150 years of watchmaking innovations (16 historic models and three new current 40).Sixteen key cities from Basel were on the agenda of this tour, which ended on 29 September in Paris with the exceptional presence of Leonardo DiCaprio, a brand ambassador heavily involved in environmental issues. In each of them, the opening of the exhibition was attended by celebrities and journalists.
The TAG Heuer Tesla Roadster
The physical link between each step was embodied by the model TAG Heuer Tesla Roadster, a fully electric sports car designed specifically for the watch brand. This collection model to the unique interior designed by Tesla Chief Designer Franz von Holzhausen, incorporates design elements of avant-garde TAG Heuer and a special removable console designed to accommodate the new "concept watch" Pendulum March 18 unveiled at Baselworld and has also inspired the racing car design. It also contains the mobile phone MERIDIIST TAG Heuer and precise Heuer sports counter 1/5 th of a second, released in limited edition.This Swiss-made instrument, equipped with a mechanical movement pays tribute to the company founded in 1860 and represents the revival of sports timers TAG Heuer vintage. But beyond design, the Tesla Roadster is a unique example in terms of performance and components, specially developed to achieve a world tour. There is no denying the factory in La Chaux-de-Fonds is eye catching!
Tag Heuer Calibre 1887, a small jewel chronometer
The Calibre 1887 is an exceptional chronograph with column wheel and oscillating pinion, which, however, will equip a portion of TAG Heuer watches.
Fifth fully assembled movement internally by Tag Heuer chronograph is a reference in terms of accuracy.
On the occasion of its 150th anniversary, TAG Heuer launches a new chronograph, largely produced but fully assembled in-house, at its sites in Cornol (in the Jura) and La Chaux-de-Fonds. Based on a platform developed by SII (Seiko Instruments Inc.) At the end of the 1990s, including Tag Heuer acquired the rights to use the intellectual property, research and development team of the brand has completely redeveloped and industrialized Calibre, rebuilding several major components and increasing its diameter while reducing its thickness and providing it with a Swiss assortment of high quality, guarantee high performance. Between machining and assembly workshops, it's more than 50 people have been taken to make this new movement.
Distinctive signs? 28,800 oscillations per hour, 29.3 mm in diameter, 39 stones and 320 functional components. A powerful engine and a masterpiece of engineering that includes a column wheel governing the start, stop and reset-button pressure and a revisited version of the famous oscillating pinion, patented by Heuer in 1887 . This element consists of a movable rod and two gears enables the chronograph function much more effectively. A coupling system connects the chronograph part to part shows the movement with extreme precision.Its ultra-fast start - at the incredible speed of 2/1000 th of a second - is the guarantor of the highest accuracy in the measurement of time. In short, further proof if it was useful for the exceptional Tag Heuer DNA, characterized by innovation, the vanguard, excellence, performance and self-transcendence.
Sport and glamor: Tag Heuer ambassadors, a dream team with strong character
What is the common point between Jo Siffert, Tiger Woods, Brad Pitt, Maria Sharapova, Lewis Hamilton and Leonardo DiCaprio? The same fierce determination to excel to achieve their dreams ...
This is especially to meet the high demand athletes for high precision timing instruments Edouard Heuer has specialized in this sector so marginal. A century and a half later, the sport remains the great muse of Tag Heuer. And to better display its values and reinforce its image as a leader, the brand was the first in the watch industry, working with ambassadors. This, by making them act as a representative but also by involving them in the design of watches.This is Jack Heuer in 1970 to launch the Monaco, founded in 1969, had the idea to combine for the first time a top athlete, expression of performance Chronomatic II and aspirational actor trend, expression of the bold design of the Monaco powered by the same Chronomatic. Over time, Tag Heuer has formed a team out of competition, reflecting all the areas in which it invests. Include jumble Tiger Woods, the No. 1 worldwide in golf, Maria Sharapova, tennis star Lewis Hamilton and Jenson Button, both world champions in F1, which were preceded by Jo Siffert, the first ambassador Tag Heuer, and Juan Manuel Fangio, five times champion of the Grand Prix in the 50s, Ayrton Senna, etc.
But now for some years, superstars of the silver screen have joined the ranks of major sports such as Brad Pitt, Uma Thurman or legendary Bollywood actor Shah Rukh Khan. Last arrived: the handsome Leonardo DiCaprio. An alliance which finds its common denominator in the character of Steve McQueen in the movie Le Mans, Released in 1971, personified directly inspired by racing driver Jo Siffert he was a fan with his wrist chronograph Monaco and became a legend. And if it is true that many sports stars have spontaneously adopted the watches of the brand, many actors and directors have brought to the screen, including Charlton Heston and Jack Lemmon.
Become talismans watches
By combining sport and glamor clothing, TAG Heuer continues therefore a kind of tradition especially important to him. For what unites all these personalities is the same force of conviction, a fierce desire to excel to achieve their dreams and a natural elegance in their actions to tackle the toughest challenges. All qualities embodied to perfection in the new campaign "What are you made of?" where captured by the lens of the famous Tom Munro, these ambassadors brandish their watch - and their inner strength - the end of their fist. "These timepieces are not accessories, says Jean-Christophe Babin, CEO.These are talismans, lucky charms accompanying heroes in their perpetual quest to become better, stronger, faster. "Launched with the arrival of Leonardo DiCaprio in the Dream Team TAG Heuer in 2009, this campaign further illustrates the new direction taken by the ad series since the 90s The first celebrated sporting achievement-won, emphasizing the importance of physical force. The following braqueront spotlight on mental strength and enrich a cinematic reflection of glamor added since then in the "sportitude" brand.
Number 1 on motor circuits
As timekeeper outstanding, TAG Heuer has partnered with the biggest names in motor racing, both drivers side than that of the stables. And it's not going to stop ...
The McLaren Technology Centre (MTC), not far from London. This is the corporate headquarters and production departments of the McLaren Group.
The love story between Tag Heuer and sport is mainly embodied in the world of motor racing where it has now become a reference.A reputation that is based on common values: design and cutting-edge materials and high technology with precision movements, reliability and performance. It all started in 1911 with the development of the first counter edges for competition cars. Appeared then the account time with functions to measure the speed. A breach in which TAG Heuer threw himself head first, with the goal of signing the most accurate ever made counters. In 1916, she manages to 1/100 th of a second and in 1966 to 1/1000. This mastery of the short time it will implement the 24 Hours of Le Mans and Formula 1 with Ferrari especially and finally to the Indianapolis 500, where, she reached a record accuracy of 1/10 000th of a second.
Thus, Tag Heuer has had the privilege to enter prestigious partnerships, including with the Scuderia Ferrari. That was in 1971. Enzo Ferrari asked Clay Regazzoni, the winner of the Swiss pilot Italian Grand Prix, seek timing instruments for running of the 24 Hours of Le Mans.The latter naturally turned to Tag Heuer, which then becomes the official timekeeper of the Italian manufacturer. This will last until 1979. During this time, the watch company will play a key role in the series of victories won by the team at the world championships. She will have his name associated with Ferrari legends such as Gilles Villeneuve, Niki Lauda and Jody Scheckter.
McLaren, faithful companion fire
Ten years later, Tag Heuer joins McLaren and door timekeeper. This is the first partnership between a watch brand and an F1 team. It is also the longest - 25 years in 2010! - And one of the most successful, with six league titles FIA World Manufacturers and nine of the FIA drivers. That said, the brand had already been linked to the Texaco McLaren F1 team in 1974 when its ambassador Emerson Fittipaldi won his second title of world champion drivers. And redemption of TAG Heuer by LVMH luxury group in 1999, will only strengthen this collaboration.Because it allows him to work to improve timekeeping technology, including in combination with exceptional drivers like Ayrton Senna, Alain Prost, David Coulthard, Kimi Raikkonen, Fernando Alonso and Lewis Hamilton. They do not just wear the colors of the brand and its timepieces; they also contribute to the birth of watches inspired by motor sports. But this partnership also allows to transfer technology races chronographs, like the Kirium Ti5 launched in 2000, with a carbon fiber dial and a titanium case. Meanwhile, TAG Heuer is active in the McLaren Technology Center, just outside London, where she is involved in the super sportscar projects and timekeeping tests Mercedes-Benz SLR McLaren. Since 1985, six exclusive SLR chronographs were launched. Today, the saga continues; the partnership has just been renewed for several years.
Teammate Audi Sport at the 24 Hours of Le Mans
As for the 24 Hours of Le Mans, they are still part of the agenda Tag Heuer.In 2009, Peugeot Sport has won the competition with the Swiss brand for official timekeeper. This year, she has aligned with the grid with Audi Sport, the team is the most efficient. It has the best record of the 24 Hours with eight wins and eleven participations. Three cars R1S TDI Plus will defend the colors at the wheel, an impressive selection of riders including Tom Kristensen, who has to his credit eight wins; a world record. Together, these riders totaled 13 victories in 61 participations. On their wrist chronograph Carrera Day-Date, plus the TAG Heuer Night Vision goggles, designed to offer increased night vision. April 11, 2010, TAG Heuer and Audi started on a bang by winning the first race, the famous Le Castellet 8 Hours. To finally win first! As for the best drivers, they integrated the team of ambassadors of the watch brand.Since TAG Heuer was also presented alongside Audi France in the championship GT3 France where Stephan Ortelli (winner of the 24 Hours of Le Mans in 1998) piloted an Audi R8 LMS with the famous French singer David Halliday.
Deep sea diving
From the late nineteenth century, TAG Heuer has stood out in the world of water sports. Today the Aquaracer collection dedicated to diving, more than ever on the rise.
Tag Heuer's passion for the oceans did not start yesterday. And as for motorsport, the watch brand sowed the history of yachting watches and measuring instruments outside the norm. In 1895, she already filed the patent first waterproof housing. In 1942 it was the turn of the first chronograph with tide indicator and regattas, the Mareograph-Seafarer. Later, the house has a waterproof instrument for boat dashboards, the Navia and a chronograph mechanical movement regattas, the Skipper, republished in 1972 in automatic version.
Thus, on a roll, Tag Heuer launched the 1979 collection 1000. This is the first range of professional diving watches. Designed by Jack Heuer, the prelude to the 2000 line at Aquagraph and Aquaracer. Is also equipped clean to extreme sports models features including a double gasket crown, indexes and luminescent hands, a unidirectional rotating bezel for measuring the elapsed dive and a bracelet with diving extension prevents accidental opening. Side sealing, it is already 300 m to the most advanced models. Features that will be worth TAG Heuer blessing Navy SEALs, the special forces unit of the US Navy, which will test and approve the Aquagraph chronograph.
The collection 2000 is replaced by the Aquaracer in 2003, quickly passing the status of art shows that of said luxury accessory.Thus, in 2007, appears the Aquaracer Calibre S Chronograph which features the first electro-mechanical movement with regatta mode, a device that allows the chronograph to do the countdown. All with an accuracy to the 10th of a second. As for the ultra-masculine Aquaracer 500M range, she was born in 2009. To get rich today two new striped patterns, in contemporary style.
Called Aquaracer 500M Automatic Chronograph, the first waterproof as its predecessor to 500 m deep, used to indicate the elapsed time and measure stops during ascent. Equipped with powerful security features in the most extreme conditions, such as the helium relief valve that automatically activates when the difference in internal and external pressure to the watch reaches a critical level, it sports a steel case 44 mm diameter, robust and easy to handle, even with diving gloves. Ditto for the oversized crown and bezel with ridged tabs facilitate hands outlet.The dial, which offers enhanced visibility, is decorated with vertical stripes. And if the current second is indicated at 9 am, the chronograph functions - hours and minutes - appear to 6 am and 12 pm, with the second in the center. A magnified date window at 3 o'clock enthroned. As for the bracelet, it is available in rubber or steel.
Aquaracer 500M Calibre with S "full black", TAG Heuer pushed a notch power and daring characteristics of the line. Its brushed titanium case 43 mm is treated with a black titanium carbide layer that completes its matte finish and hardness. The screw-down crown and unidirectional rotating bezel is covered with a thin layer of rubber for a pleasant touch and anti-slip. The dial of course black, was confronted a sapphire crystal, yes, but smoked, which fits a rubber strap with titanium clasp. Inside, the automatic movement Tag Heuer Calibre S that gives the measure.
The Aquaracer 500M is yet wants more than a sports watch.It illustrates a lifestyle based on authenticity and performance, but respectful of nature. A message of its ambassador, Leonardo DiCaprio, very committed to the protection of the environment, especially in water-related issues, lack and pollution. He is also a partner of the Green Cross International and the Natural Resources Defense Council (NRDC). Its adherence to these values, the TAG Heuer implements precisely in the context of its collaboration with the movie icon and particularly through the Aquaracer 500M DiCaprio Limited Edition, developed with the star. Royalties generated by sales of this watch are in fact directly donated to the two environmental organizations. An operation that should raise several million dollars. We expected no less a house like Tag Heuer.
Tag Heuer: Technology & Design, a DNA issue
TAG Heuer does not innovate for the sake of innovation. His passion for the avant-garde is an essential part of its identity and its history, based on its research and development strategy.
In 150 years of history, Tag Heuer has continued to upset the codes and achievements of watchmaking. A prerequisite to maintain their status, which necessarily involves the opening of new fields of application in mechanical watchmaking and aesthetics. Today, the brand has a new weapon to satisfy his thirst for innovation: the Research & Development department set up and run by Guy Semon. He arrived in 2004, with the specifications given birth to the unlikely Monaco V4, a very big complication based belts, a complete break with conventional watchmaking patterns. Also, he had to start from scratch and completely rethink the architecture of a mechanical watch, including tools for machining parts. After that, we had to go watch concept stage to the large-scale producible model, while respecting all the quality criteria of Tag Heuer watches. Which required starting again from scratch.This step alone took two years, plus the previous three to lead the prototype (on average, it takes three to five years to develop a new movement from first draft).
This project has monopolized the attention of the entire R & D team, which is now the office of motion studies. But not only. The development of a movement such as V4 implies the intervention of various fields in addition to those directly related to watchmaking. I'm talking about metallurgy, automobile industry, applied mathematics, chemistry, climatology, computer engineering, micromechanical sciences, etc. All brought together by a prestigious international network of leading companies, universities and research institutes. A fabulous human adventure in short, is true for the Monaco V4 like Pendulum, the first mechanical movement without hairspring. And this is only the beginning because Tag Heuer has set a goal for this HP millennium, gradually reinventing the three basic principles of watchmaking as energy, transmission and regulation.However, the Monaco V4 and the Pendulum already inaugurate a new era, full of promise: these new powerful and precise movements to smaller fractions of time. For this is the goal of all the fuss.
The Monaco V4 and belts
Unveiled as a concept watch in 2004, the Monaco V4 was first the subject of a prestigious platinum edition, limited to 150 copies, fully hand made in the Tag Heuer workshop in La Chaux-de-Fonds. A feat that has requested the award of two patents worldwide. Because so far, in almost all modern mechanical movements, energy storage function is provided by one or more springs, transmission achieved through the gears and control organized around an exhaust. Gold here, sprockets and wheels were replaced by five micro-toothed belts polyether block amide, no thicker than a hair, the voltage is controlled by two turnbuckles. Furthermore, no oscillating weight but a linear mass mounted on smaller ball bearings ever designed.This tungsten ingot moves up and down, on a path between the two pairs of cylinders in a V-shape, connected in series, connected in parallel and inclined at 13 ° ... like cylinders of a Motor racing high-end, of course. Finally, on the long side of the mass, a gear system engages a gear that converts the linear motion into rotary motion. As for the avant-garde aesthetics of the Monaco V4, it equaled the revolutionary movement that animates it. Now, this little jewel of technology comes in pink gold, at 60 pieces, topped with a black ruthenium coating on titanium carbide bridges, while the straps have opted for white. No wonder he was selected to the Grand Prix d'Horlogerie de Genève 2010 Design category.
The Pendulum Concept and magnets
Since its invention in 1675 by Christiaan Huygens, the spiral, this fine wound metal alloy strip which provides the torque required to swing the balance and regulate its frequency, team all mechanical watches.But then, it is sensitive to gravity, distorting it. It is also subject to thermal expansion and has a difference between the geometric center and the center of gravity. Isochrony problems hitherto never completely eliminated. Never mind! In the Pendulum, it is downright replaced by four powerful magnets which, through complex geometric calculations, produce a constant magnetic field for decades. It was he who oscillates the pendulum at a rate of 43,200 ... alt / h! A revolution. This, without requiring the addition of some electronic element whatsoever. And not only precision we win, but it avoids all the problems mentioned above. There remains the problem of the sensitivity of the magnets to the temperature. It will perhaps years to resolve, but Tag Heuer is determined to meet the challenge, although it does not pretend to definitively replace the traditional Swiss spiral. Rather, it is to offer an alternative ... Meanwhile, patent applications have been filed.
Tag Heuer:Carrera, the birth of a myth
In Switzerland, the heir Chronograph racing is a bestseller. And for good reason ...
It is in the paddock and pit stops of the "12 Hours of Sebring" was born the Carrera. We are in 1962. Jack Heuer, then CEO of TAG Heuer (1960 to 1970), is present as official timekeeper. For the first time he heard about the famous Mexican race "Carrera Panamericana". Carrera ... that sounds good. This will be the name of one of the most iconic creations of TAG Heuer today bestseller in Switzerland.
Launched in 1964, the Carrera chronograph is distinguished mainly by its readability, Jack Heuer top priority at the time, but also by its round button and long strap fasteners. His secret? Positioning the division of 1/5 second on the flange, thus freeing a space of 2 mm on the dial. This is a world first. Success is dazzling.Carrera will be adopted by watch enthusiasts, motorsports and drivers themselves charmed by its timeless design, functionality and minimalist elegance. Relaunched in 1966, via a version with a desk calendar (another first), the Carrera will undergo a complete makeover in 2002. While in 2004, the year of its 40th anniversary, it will result in the Carrera Chronograph Tachometer, steel, bezel set with aluminum engraved with a tachymeter scale and sapphire (for safety) rounded (the look).
Last decisive change: the 1887 Carrera chronograph, water resistant to 100 meters and animated automatic movement TAG Heuer Calibre 1887 with a column wheel and oscillating pinion. Presented on the occasion of the 150th anniversary of the brand, it appears both as the result of a unique history and the inauguration of a new generation.But if all these years, the original emotion is still alive, it is because the Carrera has accomplished this feat to evolve with the times while preserving the codes that shape its identity.